My Simple Minded World

Ads on Video

Posted in The Interweb by Omar Ismail on September 26, 2007

TechCrunch takes a look at MSN’s new video site, and their new policy on showing advertisements. For fear of being cliche, video on the web is still an infant frontier and monetizing the hundreds of millions of eyeballs is the 64 billion dollar question.There are many options available, each one with their own advantages and disadvantages. Pre-rolls, post-rolls, overlays, banners, etc.

It bothers me that overlays are starting to get attention because I absolutely HATE them. I hate anything that obstructs my view of the action that’s happening on screen. Personally, even though they get a lot of flack, I think pre-rolls have the best potential. Why? Because they’re inline with my experience. Look to my previous write-up about PPP and things being out or in context of the experience. The reason why pre-rolls ads have gotten such a hard time is because they’ve been executed upon so poorly. If I’m just watching a 30 second clip it doesn’t make sense to show me a 30 second commercial in front.

Instead commercials should be short, very short, engaging, and tailored to what I’m interested in. 5-10 second ads are bearable. Heck, just use the time before a video loads to display an ad, instead of waiting for the damn ad to show up in the first place! Don’t show me some animated circle, show me a deal on some new 360 games, or news about a new service launching.

 From my own personal experience I know that videos are incredibly popular and can spread very quickly. So even if people can’t monetize well right now everybody’s going to be trying their hardest to figure it out. In the meantime I’m going to enjoy this Golden-Age of minimal advertising on sites like Stage6 before someone DOES figure it out, and we’re stuck with ads, just like AdSense did to the text web.

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